It ensures that every action — from data capture to payout — adheres to privacy laws, financial regulations, and audit standards.
1. TL;DR
Compliance in AIP means privacy, transparency, and trust — enforced by code, not policy.
2. Why it matters
Digital advertising historically struggled with opaque tracking and unverified reporting.AIP fixes this with a privacy-first and audit-ready design.
Every piece of data has a clear purpose, owner, and retention policy. This ensures alignment with major standards like:
- GDPR (Europe)
- CCPA / CPRA (California)
- SOC 2 Type II
- ISO 27001
- PCI DSS (for wallet and payout systems)
3. Data Principles
| Principle | Description |
|---|---|
| Minimalism | Only intent context and event metadata are captured — never personal data. |
| Purpose Limitation | Data is processed solely for verification, settlement, and performance analysis. |
| User Consent | Platforms integrating AIP must surface clear consent for personalized or monetized responses. |
| Right to Erasure | All event records are anonymized and can be purged under valid user requests. |
| Data Residency | Regional data segregation ensures compliance with local jurisdictional laws. |
4. Data Flow and Ownership
- Platform owns consent and user context.
- Ad Network intermediates verification and settlement.
- Brand Agent sees only anonymized, intent-level data.
- Ledger ensures all transactions are immutable and traceable.
5. Data Retention
| Data Type | Retention Period | Owner | Notes |
|---|---|---|---|
| Event Logs | 90 days | Platform | Auto-purged post-verification |
| Ledger Entries | 5 years | Ad Network | Required for audit and tax compliance |
| Wallet Records | 7 years | Ad Network | Retained under financial reporting laws |
| Aggregated Metrics | Unlimited | All participants | Stored in anonymized form only |
6. Consent and Transparency
Each AI platform integrating AIP must clearly communicate when an ad is shown.Typical disclosure formats include:
[Ad]or[Sponsored]label next to recommendations- “Why this ad?” explanation tooltip
- Opt-out controls for sponsored responses
7. Financial and Audit Compliance
AIP’s ledger and wallet layers comply with standard financial audit frameworks.| Area | Standard | Enforcement |
|---|---|---|
| Ledger Integrity | SOC 2 Type II | Immutable event trails |
| Payout Systems | PCI DSS | Secure financial transactions |
| Data Security | ISO 27001 | End-to-end encryption |
| Auditability | GAAP-aligned | Exportable, time-stamped ledgers |
8. Independent Verification
All ledgers and logs can be externally verified through:- Independent audit firms
- Public hash verification endpoints
- Encrypted proofs (Merkle-style) for transparency without exposure
9. Breach and Incident Response
If a participant’s system is compromised:- Immediate ledger lock and key rotation occur.
- All pending transactions are quarantined for re-verification.
- Impact reports are distributed to affected participants.
- Recovery follows SOC 2 and ISO 27001 incident management protocols.
10. Guarantees
- Zero personal data exposure
- Cryptographic audit trails for every transaction
- Real-time compliance with GDPR/CCPA standards
- Auditable financial ledgers and payouts
Summary
AIP doesn’t treat compliance as a checkbox — it’s baked into the protocol itself. It creates an ecosystem where every actor can prove compliance, not just claim it.